About Us

Welcome to tidelaundry.shop, the official website of Tide, the world’s leading laundry detergent brand. For over 70 years, Tide has been at the forefront of innovation, delivering powerful cleaning solutions to households around the globe. Our commitment to excellence has made us a trusted name in laundry care, helping families achieve pristine cleanliness and freshness in every wash.

Our Mission

At Tide, our mission is to enhance the everyday lives of our consumers by providing superior cleaning products that are both effective and convenient. We strive to make laundry easier and more efficient, giving you more time to enjoy life’s precious moments. Our dedication to sustainability ensures that we achieve this goal responsibly, minimizing our environmental impact while maximizing our positive contributions to the community.

Innovation and Quality

Tide is synonymous with innovation. Our journey began in 1946 with the launch of the first heavy-duty laundry detergent, and we have continued to lead the industry with groundbreaking products ever since. From Tide PODS® to Tide HE Turbo Clean, our advancements in detergent technology have set new standards for performance and convenience.

Our commitment to quality is unwavering. Every Tide product undergoes rigorous testing to ensure it meets our high standards for efficacy and safety. We collaborate with leading scientists and experts to develop formulas that tackle the toughest stains while being gentle on fabrics and the environment.

Sustainability

We believe in cleaning with care—for your clothes, your family, and the planet. Tide is dedicated to reducing our environmental footprint through sustainable practices and products. Our initiatives include:

  • Eco-Box Packaging: Innovative packaging that uses less plastic and is easier to ship.
  • Concentrated Formulas: Efficient products that require less water and energy, reducing our carbon footprint.
  • Cold Water Washing: Formulations designed to clean effectively in cold water, saving energy and lowering utility bills.

Community Involvement

Tide is more than just a detergent; it’s a community partner. We are proud to support various social initiatives and disaster relief efforts. Our Tide Loads of Hope program has provided clean clothes to families affected by natural disasters since 2005, demonstrating our commitment to helping communities in need.

Our Products

Explore our wide range of products designed to meet diverse laundry needs:

  • Tide PODS®: Convenient, pre-measured detergent packs that simplify laundry.
  • Tide Liquid Detergents: Powerful formulas that deliver deep cleaning and freshness.
  • Tide Powder Detergents: Classic powder detergents known for their effectiveness.
  • Tide Free & Gentle: Hypoallergenic options for sensitive skin.
  • Tide Stain Remover: Specialized solutions for tough stains.

Contact Us

We value our customers and are here to assist you. For any questions, feedback, or support, please visit our Contact Us page.

Thank you for choosing Tide. We are honored to be part of your laundry routine and look forward to continuing to serve you with excellence and innovation.